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Mobile Phone Manufacturing Scheme (MPMS) - From Assembly Hub to Indian-Owned Brands
Aug. 23, 2026

Why in News?

  • The Government has notified the ₹62,500-crore Mobile Phone Manufacturing Scheme (MPMS) for five years from FY 2026-27 to FY 2030-31.
  • It succeeds the Production Linked Incentive (PLI) Scheme for Large Scale Electronics Manufacturing (PLI-LSEM), whose tenure ended on March 31, 2026.
  • The new scheme seeks to move India beyond large-scale assembly towards higher domestic value addition (DVA), indigenous design and R&D, stronger component supply chains and globally competitive Indian brands.

What’s in Today’s Article?

  • Need for the New Scheme
  • Two-Pronged Architecture
  • Incentive Structure
  • The Larger Economic Significance
  • Key Structural Challenges
  • Way Forward

Need for the New Scheme:

  • India has emerged as a major global mobile-phone manufacturing hub, but much of the value captured in the sector remains concentrated in assembly and foreign-owned brands. The MPMS therefore attempts to address the “assembly versus value creationgap by incentivising both manufacturing scale and ownership of technology, intellectual property and brands.
  • The earlier PLI-LSEM helped establish India as a major manufacturing and export base.
  • The next challenge is to deepen the ecosystem so that more components, design capabilities, patents and economic value are generated domestically. 

Two-Pronged Architecture:

  • Scale-up of mobile manufacturing:
    • The first component targets mobile-phone manufacturers and Electronics Manufacturing Services (EMS) companies.
      • Applicant companies must be incorporated in India and have recorded at least ₹10,000 crore turnover in FY 2025-26.
      • Existing brands must achieve incremental sales over a progressively rising threshold - ₹5,000 crore in FY27, rising annually to ₹25,000 crore in FY31.
      • For a new brand, eligibility begins after achieving ₹10,000 crore annual sales, followed by year-on-year incremental sales requirements.
      • A moving baseline is used - baseline sales are the previous year's domestic sales plus 15%. Incentives are calculated on sales exceeding this baseline.
    • This design attempts to reward genuine incremental production rather than merely subsidising existing output.
  • Building Indian-owned mobile brands:
    • The second component represents the more strategic shift.
    • The Government wants India not merely to manufacture smartphones for global companies but to develop Indian-owned brands comparable with leading international players.
    • To qualify as an Indian brand, the company must meet conditions relating to -
      • Incorporation in India;
      • Indian ownership of trademark and intellectual property;
      • Management control by Indian citizens;
      • More than 51% Indian ownership/control; and
      • In-house design and R&D capabilities in India.
    • The Government is reportedly working with Indian companies to develop such brands, with the objective of bringing a strong indigenous product to market.

Incentive Structure:

  • The scheme provides 2.25%–5% incentives on eligible sales, depending on the category.
  • Indian brands receive stronger support -
    • 5% incentive on eligible incremental sales;
    • Up to 1.5% additional incentive for domestic sourcing of key components and sub-assemblies;
    • Additional 3% incentive for Indian design and R&D;
    • A one-year gestation period is available to Indian brands; and
    • Additional non-fiscal support may be provided through an empowered committee.
  • Thus, the incentive architecture deliberately links public support with domestic sourcing, innovation and intellectual-property creation, rather than focusing solely on production volumes.

The Larger Economic Significance:

  • The scheme reflects a transition in India's electronics strategy: Import substitution → domestic assembly → export-oriented manufacturing → domestic value addition → Indian technology, IP and brands.
  • The Government aims to strengthen India's position in Global Value Chains (GVCs) while retaining a larger share of the economic value generated by the electronics sector.
  • India is already the world's second-largest mobile-phone manufacturer by volume, while 99.2% of mobile phones used domestically are now made in India.
  • Smartphones also became India's largest individual exported product category in 2025.
  • The Government estimates that MPMS -
    • Could generate around ₹39 lakh crore of cumulative production and about 60,000 direct jobs,
    • While strengthening technological sovereignty and Indian patents in design and R&D.
  • Domestic value addition was around 23% in FY2023-24, highlighting the substantial scope for deeper localisation.

Key Structural Challenges:

  • Component ecosystem: India remains dependent on imports for several high-value components and inputs.
  • Technology gap: Manufacturing at scale does not automatically translate into ownership of core technologies.
  • Global competition: Indian brands must compete with established firms possessing strong R&D, supply chains, consumer loyalty and distribution networks.
  • Cost competitiveness: Higher domestic sourcing can initially raise production costs.
  • Innovation ecosystem: Sustained investment in R&D, semiconductor technology, design and skilled manpower is essential.
  • MSME integration: Benefits should eventually reach smaller domestic component manufacturers rather than remaining concentrated among large firms.

Way Forward:

  • MPMS should be integrated with the India Semiconductor Mission, electronics-component ecosystem, skill development, R&D incentives and trade policy.
  • Greater support for Indian design houses, startups and component manufacturers can help create an end-to-end electronics ecosystem.
  • The real measure of success should therefore be domestic value addition, rather than merely the number of smartphones assembled in India.

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