What is the LiFE Mission?

About LiFE Mission:

• Mission LiFE, or Lifestyle for Environment, is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.
• It was launched by the Indian Prime Minister at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.
• The program hopes to “mobilize one billion Indians as well as people in other countries to become individuals who practice sustainable lifestyles.
• The global movement will showcase sustainable goals and climate actions taken by countries and individuals around the world.
• It makes the fight against climate change democratic, in which everyone can contribute with their respective capacities.
• It emboldens the spirit of the P3 model, i.e., Pro Planet People.
• It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’.
• It aims at following a three-pronged strategy for changing people's collective approach towards sustainability,
  • nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand)
  • enabling industries and markets to respond swiftly to the changing demand (supply)
  • to influence government and industrial policy to support both sustainable consumption and production (policy).