What is Greenwashing?

About Greenwashing:

• What is it? It is the process of conveying a false impression or misleading information about how a company’s products are environmentally sound.
• Greenwashing involves making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.
• In addition, greenwashing may occur when a company attempts to emphasize sustainable aspects of a product to overshadow its involvement in environmentally damaging practices. 
• Companies can also greenwash initiatives with vague claims that don't provide real data or scientific validation for the claims.
• For example, a car vendor claims that a vehicle is eco-friendly because it is more fuel-efficient, while failing to mention or consider the larger industrial impact of vehicle manufacturing on the environment.

What is the International Sustainability Standards Board (ISSB)?

• It was created in 2021-22 to develop a worldwide standard for sustainability reporting.
• It is part of the independent International Financial Reporting Standards (IFRS) foundation, which also writes accounting rules used in more than 100 countries.
• The mission of the ISSB is to develop—in the public interest—a comprehensive global baseline of high-quality sustainability disclosure standards to meet investors’ information needs.