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SWAYATT Initiative

March 7, 2026

Recently, the Government e-Marketplace (GeM) celebrated the seven-year journey of its flagship initiative, SWAYATT – Startups, Women and Youth Advantage through e-Transactions.

About SWAYATT Initiative:

  • It was launched in 2019.
  • It was conceptualised with a clear objective of invigorating participation of women-led enterprises and youth in public procurement.
  • Objective: It democratizes government procurement by enabling startups, women entrepreneurs, youth, Micro and Small Enterprises (MSEs), Self Help Groups (SHGs) and last-mile sellers to directly participate in the public procurement ecosystem through Government e-Marketplace.
  • It is rooted in GeM’s foundational pillar of social inclusion.
  • SWAYATT focuses on addressing three critical challenges often faced by emerging enterprises—access to markets, access to finance and access to value addition.

Key Facts about Government e Marketplace

  • It is an Online Market platform that was set up in 2016.
  • It facilitates the procurement of goods and services by government ministries, departments, public sector undertakings (PSU) etc.
  • It has been envisaged as the National Procurement Portal of India.
  • It was developed by the Directorate General of Supplies and Disposals (Ministry of Commerce and Industry) with technical support from the National e-governance Division (Ministry of Electronic and Information Technology).
  • GeM is a completely paperless, cashless and system-driven e-marketplace that enables procurement of common-use goods and services with minimal human interface.

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