Saras Aajeevika Mela

About Saras Aajeevika Mela:

• It is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) of Ministry of Rural Development.  
• Aim: To bring the rural women Self Help Group members under one platform to showcase their skills, sell their products, and help them build linkages with potential market players.
• It is organised by the Ministry of Rural Development and National Institute of Rural Development and Panchayati Raj (NIRDPR)

Key facts about DAY-NRLM

• It is a flagship rural poverty alleviation program of the Government of India.
• It addresses multiple dimensions of The programme aims to reach out to 10 Crore rural poor households and organise one woman member from each rural household into affinity-based women SHGs.
• These SHGs provide close, long-term handholding support to their members, enabling them to access financial services from banks, diversify and stabilise their livelihoods, and effectively access their entitlements with ease.
• Objective: To ensure that each family is able to achieve household food security and have more than one stabilised livelihood source.
  • The Mission seeks to achieve its objective through investing in four core components, viz.,
  • Social mobilisation, promotion, and strengthening of self-managed and financially sustainable community institutions for the rural poor.
  • Financial inclusion of the rural poor
  • Sustainable livelihoods; and
  • Social inclusion, social development, and convergence