Recently, the Union Minister for Finance launched ‘PRARAMBH 2026’ initiative.
About PRARAMBH 2026:
PRARAMBH (Policy Reform and Responsible Action for Mission Viksit Bharat) is a nationwide awareness campaign on Income Tax Act, 2025.
It is aimed at familiarising citizens with the provisions of the Income Tax Act, 2025, set to come into effect from April 1, 2026.
It has been designed as an extensive, multi-channel initiative spanning print, television, radio, outdoor advertising, digital platforms, and social media.
Ministry Involved: Ministry of Finance
Key Features of PRARAMBH:
Comprehensive Outreach: It includes a wide range of taxpayer-centric resources such as, guidance notes and brochures, tutorial videos, FAQs and educational content and Public engagement initiatives like the MyGov Quiz.
Multilingual Approach: Brochures containing detailed information were also launched in 10 regional languages beside English and Hindi for wider outreach and awareness
AI-Driven Support: AI-enabled chatbot ‘Kar Saathi’, designed to assist taxpayers with queries related to the new Act, rules, and procedures.
Income Tax Website 2.0: The upgraded platform is designed to offer improved usability, simpler navigation, and more efficient service delivery for taxpayers.
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