About Development Communication and Information Dissemination Scheme:
- It is a Central Sector Scheme of the Ministry of Information and Broadcasting.
- It supports the information dissemination and citizen outreach of Government programmes/ schemes/initiatives.
- It emphasizes on reaching out to the rural, tribal, remote and urban populations across the country.
- Implementation: The scheme is implemented by Ministry of Information and Broadcasting through its media units - Central Bureau of Communication (CBC), Press Information Bureau (PIB), and New Media Wing (NMW).
What is Central Bureau of Communication (CBC)?
- It is a unit of the Ministry of Information and Broadcasting.
- Mandate: It has mandate of providing communication solutions to Ministries, Departments, Public Sector Undertakings (PSUs), and autonomous bodies.
- Background: It was set up by the integration of the erstwhile Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP), and Song & Drama Division (S&DD).
- Function: It is engaged in the process of educating people, both rural and urban, about the Government’s policies and programmes to evoke their participation in developmental activities.
